We keep hearing the phrase, “I’m a social media expert” time and time again. But, it seems like everyone is a social media expert or, at least, feel that way. Does it make you a social media expert if you have a blog, Tweet a bit and know what the hell Ning is? IMHO, I don’t think so. Like any industry or market, social media marketing must come from experience. It’s a bit of a Catch 22.
So, how do you become a social media expert.
1- Read/Research – ‘nuff said on this.
2- Check out what the influencers in the space are doing.
3- Join social media sites and starting “listening in” on the conversations. I find that while you learn something about the folks participating, it’s very similar to high school cliques, except all the popular kids aren’t jocks.
4- Ask questions. Most social media influencers are willing to help.
So, how the hell are you supposed to know who to trust? Look for history, call references and then go with your gut. You can hire a major agency, but it’s gonna cost you. If you hire a small firm or a one-person shop, make sure you are looking at case histories; getting good references and that you like/trust the person. And, no matter what who you hire or how many people are at the company, bring your B.S.-O-meter.
Additional reading…..
Is the Social Media Expert Going the Way of the Dodo?
15 Social Media Maxims for Marketers
Nobody’s an Expert in this Crazy ‘Social Media’ Thing
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