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08 January 2009


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I am fan of the flat fee based on a defined scope of work and any work beyond that gets tacked on as a project fee. The challenge is making sure that we (as PR consultants) are not giving away the shop for free!

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    Yin Chang is president of Phoenix Marketing Communications, a virtual PR and marketing communications firm focused on technology, professional services and media companies. This blog is dedicated to dissecting marketing communications from an insider’s point of view and giving marketing & business advice.

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