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22 October 2008

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Matthew Engquist

Basically, the customers are a company's asset, so you need to take care of them the best you can. If they experience great customer service from you, they will surely be back. And truly, admitting your company's fault impresses a customer. That will help you gain their trust even more.

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    Yin Chang is president of Phoenix Marketing Communications, a virtual PR and marketing communications firm focused on technology, professional services and media companies. This blog is dedicated to dissecting marketing communications from an insider’s point of view and giving marketing & business advice.

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