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27 October 2008


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I couldn't agree with you more. Pepsi faces a dire, existential challenge: people don't drink as much cola as they used to, and the trend is going in the wrong direction for the business...

...so their marketing strategy is based on a new logo?

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    Yin Chang is president of Phoenix Marketing Communications, a virtual PR and marketing communications firm focused on technology, professional services and media companies. This blog is dedicated to dissecting marketing communications from an insider’s point of view and giving marketing & business advice.

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