16 June 2009

The power of social networks - we want our voice heard

Many of you know I'm a big fan of social networking (specifically Twitter, Facebook, Ning, LinkedIn and some favorite vertical communities). While social networking has changed the face of marketing and communications as we know it, it has also changed how some societies are defying governments. Today's NY Times article Social Networks Spread Iranian Defiance Online shows the power of an open communications system.

While marketers are working on social networks, people all over the world are using social media to have their voice heard and gain their freedom.  

03 June 2009

Social media expert – Anyone? Anyone?

The worldWe keep hearing the phrase, “I’m a social media expert” time and time again. But, it seems like everyone is a social media expert or, at least, feel that way. Does it make you a social media expert if you have a blog, Tweet a bit and know what the hell Ning is? IMHO, I don’t think so. Like any industry or market, social media marketing must come from experience. It’s a bit of a Catch 22.

So, how do you become a social media expert.

1-      Read/Research – ‘nuff said on this.

2-      Check out what the influencers in the space are doing.

3-      Join social media sites and starting “listening in” on the conversations. I find that while you learn something about the folks participating, it’s very similar to high school cliques, except all the popular kids aren’t jocks.

4-      Ask questions. Most social media influencers are willing to help.

Trust So, how the hell are you supposed to know who to trust? Look for history, call references and then go with your gut. You can hire a major agency, but it’s gonna cost you. If you hire a small firm or a one-person shop, make sure you are looking at case histories; getting good references and that you like/trust the person. And, no matter what who you hire or how many people are at the company, bring your B.S.-O-meter.

Additional  reading…..

Is the Social Media Expert Going the Way of the Dodo?

15 Social Media Maxims for Marketers

Nobody’s an Expert in this Crazy ‘Social Media’ Thing

19 May 2009

Twitter: How Tweet is it? I'd really like to know.

As you all know, I've been a Twitter fan for some time, but I'm disheartened a bit by the personal "look at me! look at me" posts - from "I'm getting a cup of coffee" (who the bleep cares) to "My toe ring is way too small" (once again, who cares). There's a lot of meaty Twitter conversations, but there's more garbage than not these days.

I'd like to find out how you use Twitter and what you like about it. I'm curious as to what else I'm missing and would be happy to share any results if you ask (nicely).

Click Here to take survey

11 May 2009

Classifying email habits; new research from Yahoo!

On the heels of my Email etiquette: Stop the madness post last week, a team at Yahoo Research started to look at and classify email habits. Huh.

It's a quick, but data-intensive read. For all you geeks out there, you'll love it. The brief - Characterizing Individual Communications Patterns - covers the findings from a research study done at a European university and a U.S. university over a two-year stretch. One finding is the difference between how humans send emails versus machines. So, maybe we can use this to spot unwanted and irritating spambots.

Enjoy!

06 May 2009

Email etiquette: Stop the madness!

Woman with headache and PC If you’ve ever been on a chain corporate email that lasts for days or been frustrated by searching for a particular email by subject line (but it doesn’t exist because the person sending it just replied to another email on a totally unconnected subject), read on! In fact, I would encourage you to send this blasted (but hopefully helpful) rant to your colleagues.

While everyone grumbles about how email is used, the truth is that we all contribute to the madness. If we can all agree that email is a tool to simplify life and we need to keep it simple, we’re already a step ahead. Now all you have to do is establish rules and follow them.

Email personalities….

The Mad “Forwarder”. Everyone has at least one of these, and it’s usually the person a rung or two higher on the food chain. Your boss, a team mate, your client. The mad forwarder constantly sends emails to you without reading it or without context. He/she believes that this is a method of getting things off of his/her desk and onto yours so that they don’t have to deal with it. The Solution: Talk to him/her. Gasp! Ask them to be more specific about action items when forwarding emails. If that doesn’t help, keep a list of the emails (by topic) as they come in and go through the list with them every couple of days.

I Need to CYA. I’m a believer in CYA emails, but it can also lead to long corporate email chains.  The Solution: I would strongly suggest an actual discussion with a follow-up CYA email in the form of meeting notes with simple bullet points stating only the facts of the discussion. Don’t be open ended about any of the items. If there are open items that need resolution or discussion, place it in a “for discussion in the next meeting” section.

Email Terminator. You have someone or several someones that you work with who will use email as the only way to communicate. Their expectation is that emails have replaced phone calls; therefore, you should be able to respond immediately. Guess what … they’re wrong! The Solution: Keep doing what you’re doing to manage the flow of email communication. If the email communicator gets irritated and calls or criticizes, let him/her know that any urgent communications should be done in-person or by picking up the phone. Let them know that you’re responsive and that email is a highly faulty means for urgent communications. Lay out scenarios – people could be away from their desk, eating lunch, in meetings, etc.

The Corporate Email Chain. I don’t even need to explain this one. It’s a bit like a boulder rolling down the hill. You can’t stop it, but you can control your own time and contribution. The Solution: Read the initial email (or two) in the chain and then wait it out. You’ll always see a pattern in terms of the length of time it takes. Sometimes it’s a few hours, a day or even a week (you can observe this so that you have a better idea of when to weigh in). When the email chain starts to peter out, you can take the last email, read the whole chain and respond concisely, if necessary. If you believe that there needs to be further discussion, let them know that you’re sending out an outlook invite so that everyone can get in a room for 15 minutes to complete the discussion, create an action plan or divvy up assignments. 

The Conversation Starter. Unlike the corporate email chain, this is an email that asks for suggestions and tries to begin a “conversation.” Typically, the sender is someone who doesn’t like to make decisions and is using communication methods as a way of having someone else make the decision, or to get a consensus. Either way, the decision is made for him/her. The Solution: If you are in the position to do so, suggest that getting the subject matter onto the weekly team meetings would be good way to get feedback and also show some initiative on his/her part.

When all is said and done, email is a tool for getting information out, period. Email is not a substitute for getting on the phone or meeting face to face. 

Stopping your own madness….Too much email

While you may be able to make helpful suggestions for stopping the external madness, you also have to keep your own madness under control. That’s tough considering you could probably make managing your inbox a full-time job. But, remember – that email is not and should not be considered a real-time communication method (even with Crackberries).

1-      You don’t have to sit and answer each and every email that comes in. Check every 30, 60 to 90 minutes and do some actual work in between.

2-      Have all your newsletters automatically placed in a designated folder.

3-      Always include what you expect from others in your emails, including any action items. Be specific on how questions should be addressed. For example: ‘We need to meet and discuss the various items listed in this email. I will be sending a meeting invite shortly.’

4-      Always ask yourself if the email is necessary or if it could be placed as an agenda item for the next meeting.

5-      Reply to emails within 24 hours.

6-      Understand the difference between “To” and “CC.”

7-      Be concise and to the point. Remember that people can’t judge tone in an email, and it’s highly possible, even likely, that humor or sarcasm will be lost in translation.

8-      Don’t use email to criticize or scold. This is an extremely passive/aggressive way of addressing issues. A good leader or manager would not use this one-way communication method. Instead, have a conversation and find out what happened. If a rebuke is necessary, do it through conversation.

9-      Before you “reply to all,” ask yourself if it’s really necessary.

10-   For goodness sakes, read your own email before you send it.

Good luck!

Other interesting posts you should read….

Email Etiquette 101

Business Email Etiquette – A Simple Guide

Making Email Useful Again

27 April 2009

The Celebrity CEO: Don't Put all your eggs in one basket

We all know them. We all love or hate them. But, the question is whether or not the celebrity CEO is good or bad for companies. With CEOs-turned-industry-leaders- like Warren Buffett, Steve Jobs, Bill Gates and Steve Balmer (former and current CEO of Microsoft), Martha Stewart, and Larry Ellison - you have larger than life leadership tied to the well being of the company (at least that’s what most people think). Comments from these gentlemen can move markets, similar to the power Alan Greenspan once held. But, there is a lesson to be learned from creating Celebrity CEOs. Companies built around one man (or woman) – no matter the dynamic personality or genius – can put the entire organization at risk, and there are many examples to choose from.

·         You need look no further than one of my all-time favorite Celebrity CEOs – Steve Jobs. From his first illness some years ago to today’s “mystery illness,” Apple’s stock price seems to rise and fall based on the health of this gentleman.

·         American International Group, a major global insurance company, was headed up by former Celebrity CEO Maurice (Hank) Greenberg for more than four decades. When he “retired” from his post, the public was uncertain about the company’s new leadership and the stock took a momentary dip. His celebrity-dom rubbed off on his sons – Jeffrey W. Greenberg, former celebrity chairman & CEO of Marsh & McLennan Companies, who was publicly ousted from the position; and Evan G. Greenberg, president & CEO of ACE Limited, the lesser known Greenberg.

·         Martha Stewart’s drawn out investigation, her time as a jailbird and finally her release made headlines around the world.

·         While last month’s downgrade of General Electric from its AAA-rating received lots of attention, Berkshire Hathaway’s similar downgrade was largely ignored. Unlike the ratings downgrade of GE and many other high profile companies (including ExxonMobil, J&J, ADP, and Pfizer), criticism about Warren Buffett’s reign over the company’s investments and acquisitions were looked upon as long-standing concerns tied to the health of the company. Of course, in the case of the Oracle of Omaha’s financial wizardry, the criticism bounced off him like raindrops hitting the curve of a car’s windshield. However, what happens when Buffett decides to retire or hand over the reins to someone else (you never know at his age).

While you want your CEO to be a visionary and stand as the leadership within a company, it’s not always a good idea to put all your eggs in one basket and create only a solitary celebrity spotlight. There are three major issues associated with creating a celebrity leader:

-          Larger-than-life expectations can lead to dangerously exaggerated disappointments. Investor confidence is a vital element for public or equity-backed companies, and celebrity CEOs typically cause a roller coaster effect of highs that are too high, and lows that are too low. 

-          A single misstep by the Celebrity CEO – including personal misfortunesm as per Steve Jobs – can have a disastrous effect on the stock price or even the profits. We won’t even mention the criminal or civil suits some of today’s celebrity CEOs may face in the not-so-distant future.

-          Overemphasis on the leader to solve all the company’s problems.

-          The importance of well planned, duly announced succession.

10 April 2009

Who's a social media expert?

I can't say it better than my friend and former client, Greg Verdino, on his blog today. Read Social media expert? No. Whatever expert? Yes.

So, you're probably saying to yourself that I totally copped out of writing a post by just directing you to someone else's post. Yeah, maybe I did. But at the same time, I have folks who actually read my blog posts (scary and surprising as the same time). So, I'm looking at this as a way of giving them some good information - even if I'm not writing it. And, yes, Anne, Joe, Kristy ...I will write more often than I have.

11 March 2009

How to Twitter according to Wall Street Journal

OK....my obsession again, but I can't seem to help myself.

Twitter made this weekend’s Wall Street Journal. Does this mean Twitter has arrived?  Media Reporter Julia Angwin (www.twitter.com/JuliaAngwin) writes a piece and gains about a thousand followers. That’s one way of doing it.

Enjoy the read. To follow me on twitter - www.twitter.com/YinChang.

26 February 2009

Forbes ... Ch-ch-ch-changes. La, la, la....

Forbes Magazine Forbes is finally rolling out a plan for its reorganization. It's probably better to call is a consolidation versus a reorganization (the latter smacks of corporate double-speak that's supposed to help soften the 40+ layoffs.

The print and online magazine components will merge into one and online sales & marketing will be integrated....shocker! I will don't understand media companies are only now figuring out that sales and marketing should be under one corporate umbrella with specialists helping to sell certain properties.  Forbesautos.com has been discontinued (I must not have been "with it" enough to know about this particular outlet). Forbestraveler.com will scale back, but maintain its web presence (my bet is that it will be "absorbed" into Forbes Media as a column.

Stay tuned. Publishing giants and media companies are in for a rocky ride. We'll likely see just as many image makeovers than David Bowie had with a lower success rate.


02 February 2009

Beware consultants - even children know that

The king mouse and cheese I was reading The King, The Mice and the Cheese to my son this weekend and was struck at how this children's book tells the story of corporations and business consultants.

As the story goes...the mice in the kingdom smells the cheese and scurries along into the palace. The king (the corporation), of course, is displeased by having his kingdom overrun with mice (insert any number of organizational issues here - from systems integration to M&A to business changes). So, he calls his 3 wise men (ahhhh! the consultants). Their counsel: get cats! The mice are gone, but the kingdom is overrun with cats. Again, the king calls upon his wise men. Their answer: Dogs! So, this goes on for a while. Lions are bought in to get rid of the dogs. Elephants are bought in to get rid of the lions. And, coming full circle, mice are brought in to get rid of the elephants. But the king makes a deal with the mice and they live happily ever after.

Not all consultants are created equal, but the takeaways here are that sometimes the simpliest answer is right in front of you AND beware consultants. Mwahahahaha.

If you're considering hiring or working with consultants, here are some places you should look at:

Beware Outside Consultants: Hiring Organizations

Managing Consultants

Should You Be Hiring a Consultant?

How to Hire a Project Management Consultant